THE DESIGNER & THE BRAND
The Mani Jassal brand is a luxury evening wear and bridal brand from Toronto, Canada started by designer Mani Jassal in 2014.
Studying in Toronto, Mani graduated with a degree in Fashion Design from Ryerson University. After launching her first collection at her graduate fashion show, her unique approach to South Asian attire stood out from the rest. It was one that replaced heavy beading and large looks with lightweight, unique silhouettes. Soon, Mani found herself beginning a business of what would become, the Mani Jassal brand. Born in Punjab, India, Mani moved to Toronto with her family at the young age of 5. Growing up with an infatuation with design, Mani took note of the inseparable influences of art and culture.
The Mani Jassal Brand aims to develop a community of women celebrating the multiple layers of their identity and upbringing. A division between an ethnic and everyday wardrobe is a reality for many women with Mani’s story. This barrier between identities is one that Mani aims to dismantle with her designs. Mani’s pieces display Indian influences that can be worn for multiple occasions that are not culturally specific. Comfort, quality and minimalism are design principles that the Mani Jassal brand operates under.
Mani , designs for the rebellious women. She intends to allow women to express their strength and choices through design. The use of unorthodox cuts and design choices sets her brand apart. The Mani Jassal brand operates as one that belongs neither in one market or the other, but rather in a self-developed niche for women who wish to dress in comfort and modernity, without abandoning their cultural identities.
The brand has developed 10 collections to date ranging from bridal, evening, and ready wear pieces . The collections have launched at Toronto Fashion Weeks and at several of Mani’s solo shows. Mani’s pieces have been pulled for red carpets, music videos, several movies & tv shows, as well as collaborations with many Instagram and social media influencers such as: Diipa Khosla, Laiba Zaid, Rupi Kaur, Kiran Rai, Mia Martina, Sheikh Beauty, Hannah Simone, Sonam Bajwa, Beckerman Sisters, Sangita Patel, Ashanti, Bebe Rexha, Gigi Gorgeous, and Madison Beer to name a few. To date, the brand has grown in global fame, gaining consistent support from cities worldwide. Pop-up shops in locations such as London, England and Vancouver, BC, have become annual customer orientated trips for the brand, alongside a travel list that is ever growing.