The Collab of a Life Time
Jassal says it was a true collaboration; the two travelled to New York City in early 2022 to seek out fabrics and talk through Kaur’s vision for the tour. “Rupi wanted everything to be different,” Jassal says, which meant 59 distinct looks for the duration of the five-continent tour. “We wanted to put sarees and lenghas on the world stage and incorporate our culture into it, but to also do looks that weren’t so cultural,” says Jassal. The process became so consuming that she skipped producing a collection for her own brand in 2022.
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