Happy Women's Day
The Mani Jassal brand is all about empowering and celebrating women! So today we bring to you a special blog which revolves around the strong women who make the Mani Jassal Brand what you see and love.
The campaign theme for International Women’s Day 2021 is #ChooseToChallenge which aligns perfectly with the Mani Jassal brand. We want to allow women to express their strength and choices through the designs they choose to wear on their body.
The brand chooses to challenge conventional design by utilizing unorthodox cuts, fabrics and colours that set the brand apart. The Mani Jassal brand operates as one that belongs neither in one market or the other, but rather in a self-developed niche for women who wish to dress in comfort and modernity, while being unapologetically themselves.
Meet the faces behind the brand 
Zainab, Production assistant, working since December 2020
Describe your memorable moment working with Mani
A memorable moment would be when we watched a Harry Potter movie during our Christmas lunch and Mani knew every single line in the movie by heart.
What is it like working for a women’s brand in a women’s team?
I like walking into a room each day that reflects empowerment, diversity and ambition - a room that embodies the qualities of all the strong women in my life.
What does the brand Mani Jassal mean to you?
Representation and authenticity
A memorable moment would be when we watched a Harry Potter movie during our Christmas lunch and Mani knew every single line in the movie by heart.
What is it like working for a women’s brand in a women’s team?
I like walking into a room each day that reflects empowerment, diversity and ambition - a room that embodies the qualities of all the strong women in my life.
What does the brand Mani Jassal mean to you?
Representation and authenticity
Devina, Seamstress, Content Creator, Website Manager and Shoot Co-ordinator, been with the brand for 4.5 years
Describe your memorable moment working with Mani
My favourite memory of working with Mani is definitely doing runway shows together. It’s so beautiful to see a collection come together and we all feel a sense of accomplishment seeing it happen! Alamari was probably my favourite runway show that we did!
My favourite memory of working with Mani is definitely doing runway shows together. It’s so beautiful to see a collection come together and we all feel a sense of accomplishment seeing it happen! Alamari was probably my favourite runway show that we did!
What is it like working for a women’s brand in a women’s team?
Working with an all women’s team is very empowering in itself. We are women with so many talents and skills that create these amazing pieces for other women. It’s so great to be able to teach and learn from one another and ultimately see how successful we can be in the community.
What does the brand Mani Jassal mean to you?
The Mani Jassal brand is one that loves to make women feel their best. It also strives to fill in those niche gaps and break barriers for all kinds of women.
The Mani Jassal brand is one that loves to make women feel their best. It also strives to fill in those niche gaps and break barriers for all kinds of women.
Sabrina, Production Assistant/Lead Cutter, been with the brand for 2 yearsDescribe your memorable moment working with Mani
When our jobs all shape-shifted into event coordinators, setting up all the decor for Mani’s engagement party at the barn
What is it like working for a women’s brand in a women’s team?
I really love working with a team of women because there is a shared relatability of the female experience that creates a sense of security and understanding. It makes for a comforting and collaborative workplace that extends beyond just the work.
What does the brand Mani Jassal mean to you?
The freedom to be your full self, as extra as ya wanna be
Kinde, Lead Social Media Marketing Coordinator, been with the brand for 1 year
Describe your memorable moment working with Mani
Haha there’s so many! I guess the most recent one would be me uploading about 80% of the Christmas content in one day...oops!
What is it like working for a women’s brand in a women’s team?
I’ve known the team since 2014 and officially joined remotely a year ago, working for a women’s brand in a women’s team is amazing. You can express yourself through your opinions and outfits and I like how every women working for the brand is a go getter!
What does the brand Mani Jassal mean to you?
For me the brand means to be free spirited!
For me the brand means to be free spirited!
Nikki, Studio Manager, has been with the brand since 2015
What is it like working for a women’s brand in a women’s team?
What does the brand Mani Jassal mean to you?
We are all boss ladies, taking initiatives to build something amazing from the garments we make to the service we provide and the support we give each other everyday.
Describe your memorable moment working with Mani
That has to be the making of Mani’s civil wedding dress.
What is it like working for a women’s brand in a women’s team?
Working at Mani Jassal is like family, we all care about each other and getting to know each other as people.
What does the brand Mani Jassal mean to you?
We are all boss ladies, taking initiatives to build something amazing from the garments we make to the service we provide and the support we give each other everyday.
Mani Jassal, Creative Director/ Owner. Started the brand in 2014
What is it like working with a team of women?
I am fortunate enough to be able to empower other women in a mainly male dominated industry. A lot of the women on my team have been with me from when I was starting out .Nikki and I met in first year at Ryerson and became good friends after. She and another friend of ours helped me create the Udaipur Tea Party Collection in August 2015 when I had no team or employees. Just the three of us hanging in the basement working on a collection, not knowing that it would help launch my career in opening up a store. Devina joined the team in April 2016 when I opened up my first store location as an intern, and she has been on the team since fulfilling a lot of roles from sales, marketing, production, website management , and modelling haha. Sabrina started with me the summer of 2017 as an intern and after she completed graduation at Ryerson she joined the team as a Production Assistant, and Cutter. Kinde joined the team remotely as our Lead Social Media Marketing Coordinator in 2020 and is the person in charge of all of our instagram story content. Kinde has been a day 1 supporter of the brand since I graduated Ryerson, always coming up with ideas for me to execute marketing wise. Zainab is the newest member of the company and joined us December 2020, and has seamlessly become a part of the family.
I would not have been able to do this all by myself. It takes a team of queens to make it all happen !
If you could go back and tell yourself one thing before beginning your career what would it be?
Should have taken more business courses!
How do you want women to feel when wearing your clothes?
Like a queen and unapologetically themselves.
Describe your memorable moment this past year?
It has to be the opening of my flag ship store that consolidates all aspects of the brand like showroom, production studio, office and photoshoot studio.
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And there you have a glimpse of the powerful women behind the growing brand, Mani Jassal.
Wishing you all a Happy International Women's Day.
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