Our pieces often become treasured collectibles, seamlessly blending with new additions. We pay homage to artisanal traditions, infusing our designs with bespoke prints, traditional embroideries, and intricate embellishments.

Our clients invest in quality, and we reciprocate that commitment. From conception to execution, we meticulously craft each garment, ensuring unrivalled attention to detail and durability. Our aim is to create collections that transcend fleeting trends, offering timeless elegance and longevity for our discerning clientele.

Designer Bio

Mani Jassal is a Canadian designer who has established herself as a creative force in the fashion industry with her distinctive style. Her  journey embodies a profound appreciation for the interplay of art and culture. Born in Punjab, India, Mani's family relocated to Toronto when she was five years old. Her childhood was marked by her fascination with fashion which transformed into a career that saw her working with many of the industry's biggest names. Mani often referred to as MKJ, earned a degree in Fashion Design from Ryerson University. The launch of her debut collection at her graduate fashion show which illustrated her approach to South Asian attire, immediately set her apart. Based in Toronto, Canada, Mani is a maker and storyteller. She democratizes art, making it accessible to many.

Her genius lies in her textile techniques, which encompass embroidery, beading, embellishments, pleats and appliqué work. 

In 2014, she launched “Mani Jassal," a fashion haven that offers clients luxury pieces and collections, personally curated by the designer herself. To date, Mani has unveiled over a dozen collections, each bearing the imprint of her rebellious spirit and fresh perspective. Mani explores various angles, shapes, curves and silhouettes, showcasing her appreciation for digital printing while also embracing her romantic and nostalgic sides. Her collections differ in sensitivity, reflecting the ever-evolving nature of her artistry. Her designs are often a reflection of India’s heritage and her appreciation for her ancestry. What stands out is her originality and her seamless pairing of Eastern and Western influences in her creations. Her pieces often serve as catalysts for dialogue, revealing how fashion and style  evoke powerful statements. 

THE TIMELINE
THE TIMELINE

2013

DEBUT OF FIRST EVER COLLECTION. It experimented and juxtaposed traditional silhouettes with non traditional mediums and materials like leather. The first MKJ Classic Skirt made its debut here in the colour red.
THE TIMELINE

2014

FIRST STUDIO OPENED AT HOME Using the knowledge and technical skills she learned in university. Mani applied those and started a very small scale bespoke studio where clients could come in. She was designing, drafting, cutting, sewing all pieces on her own.
THE TIMELINE

2015

LOS ANGELES SHOWROOM. Partnered with a PR showroom in LA to house collections
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2016

FIRST STORE FRONT LOCATION in Brampton.
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2017

First ever Vancouver Pop Up
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2018

GARDEN OF DESIRE|ERISED launched making it the largest fashion show with a fashion film shot in LA.
THE TIMELINE

2018

Yorkville Pop-Up Showroom opens. A manifestation that realized.
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2018

First runway debut at Toronto Fashion Week. A proud moment for all south asians to see a sari walk down the runway for the very first time.
THE TIMELINE

2019

Launch of a Tulum Resort Collection in real time at Mani's engagement party.
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2020

Released 'With Love' Documentary as a part of International Women's Day
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2020

Opened up Flagship store location in Vaughan with a production studio.
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2020

Launched the first ever loungewear collection, 'Chez Moi'
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2021

Nominated for Canadian Arts and Fashion Awards for the The Swarovski Award for Emerging Talent, Fashion
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2021

Debuted the Unleashed Collection through an innovative virtual fashion showcase.
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2022

World Tour Wardobe for Poet Rupi Kaur. Crafted a comprehensive collection featuring more than 70 distinct looks, for her global tour
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2022

Holt Renfrew. Mani Jassal pieces available to purchase at Holt's for their Diwali pop up
THE TIMELINE

2023

Launched sister brand, 91.

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Fashion shows

BRAND VALUES

 Inclusivity and Diversity

We celebrate diversity on and off the runway. Our designs are made for every body, every style, every personality. Because fashion is not one-size-fits-all; it's about celebrating the beauty of difference.

Embracing Individuality

We're all about embracing what makes you unique. Our designs are a canvas for self-expression, a reflection of your inner spirit and personality.

Sustainability

In a fast-paced world, Mani Jassal stands for slow fashion and conscious consumption. Our made-to-order model minimizes waste and ensures quality craftsmanship. By producing locally in Canada, we support artisans and reduce our carbon footprint. Join us in redefining fashion as a force for good, where style meets sustainability and every choice makes a difference.. 

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Empowering Women

We're all about empowering women to own their power and embrace their femininity. Our designs are bold, fierce, and unapologetically feminine, inspiring women to be confident, strong, and unstoppable. At Mani Jassal, we empower women by providing job opportunities for graduates from fashion or creative programs. We believe in investing in the next generation of talent and offering them the platform they need to launch their careers. By supporting and uplifting women in the workforce, we're not only closing the gender gap in the creative industry but also fostering a stronger, more inclusive community within our company. 

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Fearless Creativity

We're not just following trends; we're setting them. Our designs are avant-garde, cutting-edge, and always ahead of the curve. Because fashion is not about blending in; it's about standing out.

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Muses

Without the incredible women who support our brand, we wouldn't be where we are today. They inspire us daily with their style, grace, and confidence. To each and every one of our valued customers: thank you for being our muses and for continuously inspiring us to push the boundaries of creativity and design.
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Fabrics

We pay homage to artisanal traditions, infusing our designs with bespoke prints, traditional embroideries, and intricate embellishments. Our clients invest in quality, and we reciprocate that commitment. From conception to execution, we meticulously craft each garment, ensuring unrivalled attention to detail and durability. Our aim is to create collections that transcend fleeting trends, offering timeless elegance and longevity for our discerning clientele.
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Made in Canada

Our small but mighty team of design assistants work hard to carefully craft each piece using traditional and modern techniques. We love what we do and pour a lot of love into it. With each purchase, you're supporting a small, independent female-owned business.

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Campaigns

Made in Canada

Made in Canada

Women Owned

Women Owned

made to order

made to order

Rupi Kaur World Tour

"This is what I want," so it's been a collaboration every step of the way. She's so talented, and we've had so much fun working on making them together. 

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Collections

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